Yell began life in 1966 as a 'Yellow Pages' section in the Brighton telephone directory. Yellow Pages, as part of BT, grew to become the UK's leading provider of classified directory advertising and associated services. In April 2000 the Yellow Pages division of BT became Yell and in June 2001 Yell was purchased from BT by a consortium of private equity investors. In July 2003 Yell was listed on the London Stock Exchange and became Yell Group plc.
Although Yell are best known for our printed Yellow Pages directories, they offer an integrated portfolio of printed, online and phone-based products and services. The printed Yellow Pages directories, the Yell.com website and their operator-assisted telephone information service 118 24 7, ensure people have access to the information they need whenever and wherever they want it, and provide advertisers with access to high quality sales leads.
Whilst Yell company has been built on the strength of our brands, people are the heart of their business and as at March 2009 they employed more than 5,300 people in the UK.